Jade Allen boutique

Jade Allen boutique is a beautiful, welcoming store and the only one I trust with my shopping needs. Their staff and management are always kind, helpful and knowledgeable. I would always struggle to find nice quality apparel that I really liked and every time I visit their Capitola or Aptos location, they always have something for me. Thank you Jade Allen & team!

This is my absolute favorite retail store in all of Santa Cruz/Capitola. They have the best selection of gorgeous pieces, as well as, top notch customer service! They go above and beyond to provide our community with unique and stunning clothing. I highly recommend shopping here and have purchased many gift cards for friends! We all Love the Jade Allen experience !! Oh! And the Aptos store is equally amazing 🥰

Amazing staff, so helpful, knowledgeable and nice. Found the perfect gift for my wife which she absolutely loved. Nothing better than a personable, local business where you can actually see the merchandise.

The personal service at Jade Allen cannot be beat. Sonya (the owner) and her sales team take genuine interest in their customers which make them a pleasure to work with. They are all talented at outfitting their clients, and the inventory of clothing that they have to work with is top quality and timeless. I have been shopping at Jade Allen since it first opened in Capitola, and now I enjoy the convenience of the Aptos location. It is a special boutique with all the best touches!

I was born and raised in Santa Cruz and unfortunately have never been able to shop local for cute clothing! I either have to make the trek over the hill or order online. Jade Allen boutique has changed all of that for me! Anytime I’m going on vacation or have any event I go to Jade and they always have everything I need! All of the newest trends are in the store and I get introduced to new amazing designers every time I go in there! I have been shopping there for five years now. Every time I go to any big department stores like Neiman Marcus or Bloomingdale’s a lot of times I come out with nothing. But every time I go into Jade I want everything in that store! The owner, Sonya, is the sweetest person and every single girl that works there is amazing! They always give me their honest opinion and always make me feel right at home! I get tons of compliments anytime I wear anything from Jade Allen! Love love love!